New Balance has signed a multi-year deal with the WNBA, joining major brands like Nike and Adidas.
The Los Angeles Sparks rookie and New Balance athlete will be featured in the partnership.
The women's basketball market is booming, and New Balance is looking to capitalize.
The brand wants to become a major player in women's sports beyond basketball.
The WNBA and New Balance are teaming up to elevate women's basketball.
The partnership aims to inspire young girls and women to pursue their sports dreams.
The brand is experiencing significant growth and expansion.