Microsoft's Xbox TV app has arrived on Amazon Fire TV devices, signaling a shift in strategy.

Microsoft's new slogan highlights the accessibility of Xbox games beyond consoles.

Stream Xbox games from Game Pass to Amazon Fire TV sticks and Samsung TVs.

Microsoft's focus on expanding Game Pass and exploring new avenues for Xbox games.

Xbox fans are left wondering about the future of the Xbox brand.

Microsoft's shift towards a console-agnostic approach could reshape the gaming landscape.

Stay tuned for more updates on Microsoft's Xbox strategy.

The future of Xbox gaming is uncertain, but one thing is clear: change is coming.