Major hotel groups are teaming up to expand their reach, just like catching Pokemon!

Marriott members can now earn points at Sonder's unique properties, including apartments.

Several hotel giants are making similar deals to offer more options to their loyal members.

These examples show the variety of partnerships being formed.

Let's dive deeper into why this trend is happening.

IHG pioneered the concept in 2010 with Las Vegas properties.

These deals help major chains access popular destinations where building new hotels is difficult.

Partnerships like Marriott & Sonder and Hilton & Small Luxury Hotels offer access to unique property types and locations.

These deals benefit all parties - chains get more loyal guests, travelers get more options, and independent properties gain wider exposure.

Loyalty programs are evolving. What new partnerships might emerge?