 Exclusive Interview with Apple’s Oliver Schusser

Close-up image of the new Beats Pill in all three colors (Matte Black, Statement Red, Champagne Gold)

An Interview with Oliver Schusser, Apple VP

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We needed to do a lot of work... We completely redesigned and reimagined the entire Beats Pill portfolio." - Oliver Schusser

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Completely redesigned interior components for better sound quality

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Targeted towards a younger audience but maintaining a premium feel

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Still shot from the new Beats Pill commercial featuring LeBron James and Lil Wayne

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They represent what Beats is all about... the synergy between sports and music." - Oliver Schusser

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Split image of Dr. Dre and Jimmy Iovine

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making sure the new Solo 4 sounds incredible... They created a team and a culture that really focused on making sure they sound better than anything else." - Oliver Schusser

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Reimagining of iconic products like the Solo headphones

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