Rumble, a right-wing social media platform, has accused Dunkin' Donuts of refusing to advertise on their platform due to its political leanings.
MAGA influencers are calling for a boycott of Dunkin' Donuts, drawing parallels to the Bud Light boycott earlier this year.
Dunkin' Donuts has not yet responded to the allegations, but the controversy has sparked a heated debate on social media.
The Bud Light boycott, triggered by a partnership with transgender influencer Dylan Mulvaney, has emboldened conservatives to target other brands they perceive as being too liberal.
The hashtag #BoycottDunkinDonuts has been trending on social media, with many users expressing their support for the boycott.
The boycott could have a significant impact on Dunkin' Donuts' bottom line, as the company has a large customer base in conservative areas.
It remains to be seen whether the boycott will gain enough traction to force Dunkin' Donuts to change its policies.
The controversy has brought attention to Rumble, which has seen a surge in new users in recent weeks.
The Dunkin' Donuts boycott is just one example of the growing polarization in American politics, with businesses increasingly being caught in the crossfire.