Apple has traditionally driven sales with fresh hardware designs and powerful features.

Apple's Success Built on Innovation

Recent Apple products show a slowdown in major design changes. (iPhone 12 vs 15 Pro, Apple Watch Ultra)

Side-by-side comparison of iPhone 12 and iPhone 15 Pro highlighting minimal design difference.

Factors include inflation, trade-in deals, economic uncertainty, and Apple's focus on device longevity.

Line graph showing a decline in iPhone upgrades over time.

Apple emphasizes extended lifespans through new technologies, software support, and repair services.

Technician repairing an iPhone with advanced tools.

Encourages investment in Apple products, counters planned obsolescence claims.

Satisfied customer using an older model iPhone.

Apple has traditionally driven sales with fresh hardware designs and powerful features.

Pie chart showing a shrinking slice representing hardware sales in Apple's revenue.

Apple looks to software and AI features to entice customers and drive sales.

Schematic diagram with arrows pointing from software and AI towards increased sales.

New features in iPhone 16 will require a recent model to function, driving upgrade decisions.

Silhouette of an iPhone 16 with a glowing Apple logo.

Newer Mac and iPad models needed for features like iPhone Mirroring and Game Mode.

Split-screen showing a Mac mirroring an iPad display.

Success of Apple Intelligence features will determine its impact on hardware sales.

Person interacting with a virtual assistant using voice commands.