Close-up image of the new Beats Pill in all three colors (Matte Black, Statement Red, Champagne Gold)
An Interview with Oliver Schusser, Apple VP
We needed to do a lot of work... We completely redesigned and reimagined the entire Beats Pill portfolio." - Oliver Schusser
Completely redesigned interior components for better sound quality
Targeted towards a younger audience but maintaining a premium feel
Still shot from the new Beats Pill commercial featuring LeBron James and Lil Wayne
They represent what Beats is all about... the synergy between sports and music." - Oliver Schusser
Split image of Dr. Dre and Jimmy Iovine
making sure the new Solo 4 sounds incredible... They created a team and a culture that really focused on making sure they sound better than anything else." - Oliver Schusser
Reimagining of iconic products like the Solo headphones