At the recent Samsung Galaxy Unpacked event, Google was a surprise guest, hinting at a new XR platform coming this year.
XR stands for Extended Reality, encompassing Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).
Samsung's TM Roh confirmed a new XR platform coming this year, a product of the collaboration between Samsung and Google.
With 2024 already halfway through, Samsung and Google need to act fast.
Our best bet for more info might be the upcoming Samsung Developer’s Conference (SDC) scheduled for October 3rd, 2024.
Previous hints suggest an XR-focused physical device. Could it be a Samsung VR headset or AR glasses?
The device could be standalone or similar to Xreal Air 2 Ultras, requiring a smartphone to function.
Google’s earlier Pixel launch this year might be to create breathing room for a later XR reveal in October.
The new XR platform will likely compete with established options like Meta’s HorizonOS.
To succeed, Google and Samsung need exceptional hardware and software for their XR platform.
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