Apple's Success Built on Innovation

Apple has traditionally driven sales with fresh hardware designs and powerful features.

Apple's Success Built on Innovation

Side-by-side comparison of iPhone 12 and iPhone 15 Pro highlighting minimal design difference.

Recent Apple products show a slowdown in major design changes. (iPhone 12 vs 15 Pro, Apple Watch Ultra)

Side-by-side comparison of iPhone 12 and iPhone 15 Pro highlighting minimal design difference.

 Line graph showing a decline in iPhone upgrades over time.

Factors include inflation, trade-in deals, economic uncertainty, and Apple's focus on device longevity.

Line graph showing a decline in iPhone upgrades over time.

Technician repairing an iPhone with advanced tools.

Apple emphasizes extended lifespans through new technologies, software support, and repair services.

Technician repairing an iPhone with advanced tools.

Satisfied customer using an older model iPhone.

Encourages investment in Apple products, counters planned obsolescence claims.

Satisfied customer using an older model iPhone.

Pie chart showing a shrinking slice representing hardware sales in Apple's revenue.

Apple has traditionally driven sales with fresh hardware designs and powerful features.

Pie chart showing a shrinking slice representing hardware sales in Apple's revenue.

Schematic diagram with arrows pointing from software and AI towards increased sales.

Apple looks to software and AI features to entice customers and drive sales.

Schematic diagram with arrows pointing from software and AI towards increased sales.

Silhouette of an iPhone 16 with a glowing Apple logo.

New features in iPhone 16 will require a recent model to function, driving upgrade decisions.

Silhouette of an iPhone 16 with a glowing Apple logo.

Split-screen showing a Mac mirroring an iPad display.

Newer Mac and iPad models needed for features like iPhone Mirroring and Game Mode.

Split-screen showing a Mac mirroring an iPad display.

Person interacting with a virtual assistant using voice commands.

Success of Apple Intelligence features will determine its impact on hardware sales.

Person interacting with a virtual assistant using voice commands.